OPTREX ACTIMIST “SCREEN EYES”

 
A-MNEMONIC have written the music on the latest TV commercial for Optrex ActiMist for Havas London. Titled “Screen Eyes” – the campaign revolves around a surreal yet eerily familiar idea, depicting a world where people have developed eyes in the shape of screens.

Black Mirror director Owen Harris shot the TV ad, where we see everyday people going about their everyday lives, that all connect to an increasingly common ailment – dry eyes – caused by the technology we have become so attached to.